Real-Time Live Chat
Give your Website a Mouth
SightMax gives you the tools needed to make friendly and personable contact with each and every visitor that comes to your website. You wouldn’t operate your dealership without sales people, and your website shouldn’t be any different. With SightMax, you are able to treat website visitors just the same as someone walking into your showroom; you can greet them, ask if they need assistance, browse with them, and even lead them where they want to go. You can even send a promotion or discount to them while they are ‘looking’ around. With this type of real-time interaction you are reaching out to your visitors, providing a quality experience and ultimately, turning visitors into repeat customers.

Save on Phone Costs while Providing Instant and More Efficient Service
Cost-effective, SightMax is intentionally priced to accommodate budgets small and large; so that the benefits of live chat can extend to companies of all sizes. With the cost of a typical customer telephone call being anywhere from $2 to $6, offering SightMax as a part of your customer sales and support will help to cut your monthly toll free and telephone costs as much of your sales and support can be handled via live website chat.

Increase Conversion Rates
SightMax allows “operators” to assist with pre-sales questions and provide “after the sale” support to multiple customers at the same time and more. All this benefits the customer, as well as your bottom line. It is important to know that conversion rates are much higher for customers that are able to interact via live chat with a representative while on a website. People are much more apt to click a live chat button and request assistance then they are to looking up a phone number and calling. It’s just too much trouble and not convenient as they want answers right away.

Boost your Marketing and ROI (Return on Investment)
The built-in monitoring feature in SightMax works with your PPC (Pay-per-click) search engine promotions by allowing you to see which search engine your visitor came from. With this detailed information, you can opt to spend more money with Google than Overture if you see that Google is giving you a better ROI (Return-on-investment), and increase your site traffic with customers that you wish to attract. You can also see (in real-time) what page on your website your visitor is currently viewing and time spent on each page. Chat history transcripts are also accessible if you need to see for instance, what you quoted someone a couple of weeks ago or what specific vehicle they were interested in.

Instant Messaging & Call Transfer
Another great feature of SightMax is the built-in Instant Messaging (IM). This is used for private company-wide communication, for instance, an operator can IM another operator to request assistance with a customer, ask another operator to assist with a chat or transfer a chat to an appropriate operator. For instance, a customer may have a question that is more appropriate for the finance department - you can then find someone in the finance queue that would be able to take-over and assist the visitor. This type of behind the scenes communication provides your customers with a smooth experience and helps to facilitate assistance. It’s all about service to the customer. A happy customer will 10 to 1 inform others about a good experience.